We spent years managing editors, clients, feedback, files, and deadlines across too many disconnected tools. Things slipped. Feedback got lost. Clients approved the wrong versions. Teams wasted time chasing context.
So we built the system we wished existed. One clear workflow for managing video projects without chaos.


If you run a video team you know the feeling. A client pings WhatsApp at 11pm. The editor uploaded the wrong cut. The spreadsheet says you're owed $4k but you can't remember which project. I lived that for 8 years.
I started editing at 13, self-taught off YouTube. By 21 I had a full agency. During COVID we shipped 700 videos a month with 10 editors, working with brands like Suzuki.
Then it broke. Not the team, the operations. WhatsApp, ClickUp, Monday, Frame, Drive, spreadsheets. A $20K dev failure. A payment dispute that almost killed us.
No one was building the operations layer for video teams. Frame owns review. ClickUp owns tasks. Nothing connected them, or showed who got paid, who missed deadlines, who was actually profitable. So I started building it myself.
Then Dan joined. He's a tech genius - the kind of engineer who turns whiteboard sketches into shipped product in days. The dreams I'd been drawing on glass for years, he turns into real software. We've been building Timeliner side by side ever since.
“This is the system that would’ve saved my agency at peak.”

Founder. Built Timeliner from running real video teams and feeling the chaos firsthand.

Product & engineering. Obsessed with fast, reliable systems that actually scale.

Onboarding & support. Makes sure teams get value fast and don't get stuck.