Catch it before the client does
Every version is checked against the brand's rules and the brief before a person presses play - wrong captions, misspelt names, broken links, banned words, a missing CTA, loudness and dead air, each pinned to the frame it happens on.
Some reviewers received a free seat or storage for reviewing, whatever their rating.
FINDINGS · CHECKED BEFORE REVIEW
Suggestions only - nothing changes the task's status.
What's on screen matches what's said
The check reads the captions and on-screen text and compares them with the transcript and with the brand's own spellings - the mistakes that are most embarrassing in a client deliverable.
Captions against the speech
A caption with a different word, or "15%" where the voice says fifty percent, is flagged as an error.
Spelling and names
Typos on screen, and a person's or product's name spelt two ways - checked against how the brand spells it, not the transcript's guess.
Links, prices and dates
A URL that doesn't match the brand's domain or can't be typed, a price written two ways, a date that can't exist.
The brief and the brand rulebook, enforced
Each brand keeps its rules in its brand brain - official spellings, the website, words to avoid. The check reads them and the brief on every run, so a rule the client gave once applies to every video after it.
Banned words
A word the brand's compliance rules forbid is flagged wherever it appears on screen or is spoken.
Everything the brief asked for
A required CTA, product or line that the brief calls for but the cut leaves out is listed as missing.
Length and hook
Duration against the brief's target, and a hook that starts late because nobody speaks in the opening seconds.
FEEDS IT
Approved · Reel v3
Signed off by the client
Client note
“Less text on screen”
Post analytics
+38% avg. watch time
Warm, first person, no hype words
Spelt “Maya”, never “Maia”
Warm grade, skin kept natural
Hook in 2s · reels 25-35s
Never say “cheap” or “best in town”
READ BY
Technical misses, measured - not guessed
Some problems aren't a judgement call. Loudness, black frames, dead air and captions that flash past too fast are measured from the file itself.
Loudness
The mix's integrated loudness measured against the online-video target.
Black frames and dead air
A gap in the picture or a drop in the sound mid-video - fades at the very start and end are ignored.
Captions on screen too briefly
Text that disappears before a viewer can read it.
Flagged at the timecode, checked again every version
Findings land on the version's timeline as markers, with the exact quote that triggered them and a suggested fix. Upload the next version and it's checked again from scratch.
Markers, quotes and suggested fixes
Jump to the frame, see exactly what was read or heard, and post any finding to the comment thread as a team comment.
Checked again on every version
v2, v3, v4 - each version gets its own check, so a fix that broke something else is caught too.
Advisory, not a gate
Findings never move a task's status or notify the client - your team decides what to fix.
Also included
Caption vs speech
Words and numbers compared.
Spelling & names
Against the brand's own spellings.
Banned words
From the brand's compliance rules.
Brief compliance
Missing CTAs and required lines.
Loudness & dead air
Measured from the file.
Timecoded findings
Markers on the version's timeline.
Frequently asked questions
Sixteen checks: captions against the speech (words and numbers), on-screen spelling, names spelt two ways or against the brand, links that don't match the brand or can't be typed, banned words, anything the brief asked for that's missing, prices written inconsistently, dates that can't exist, length against the brief's target, a late hook, captions on screen too briefly, loudness, black frames and sound dropouts.
No. It runs before human review, so your team and the client spend their time on taste instead of typos. Findings are suggestions: they never change a task's status and nobody is notified.
From the brand brain and the brief. Official spellings, the website, words to avoid and compliance rules live on the brand; the brief adds what this video must include and how long it should run. Sub-brands inherit their parent brand's rules unless you override them.
Mark it Not relevant. Mark the same check not relevant on two different videos of a brand and it switches off for that brand; a supervisor or admin can turn it back on from the brand's Brain tab.
Every run lists what was checked and what wasn't, with the reason - no speech to compare against, a brief with no target length, a check switched off for the brand. A check that didn't run is never shown as a pass.
Speech recognition often mishears proper nouns. The check trusts the brand's official spellings over the transcript, so a caption that matches how the brand spells a name is treated as right.
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Some reviewers received a free seat or storage for reviewing, whatever their rating.