Every client's taste, remembered
One memory per brand - its voice, style, pacing, captions, what the client approved and what actually performed - read by every AI step from the first script to the final QC, and sharpened by the results of every post.
Some reviewers received a free seat or storage for reviewing, whatever their rating.
FEEDS IT
Approved · Reel v3
Signed off by the client
Client note
“Less text on screen”
Post analytics
+38% avg. watch time
Warm, first person, no hype words
Spelt “Maya”, never “Maia”
Warm grade, skin kept natural
Hook in 2s · reels 25-35s
Never say “cheap” or “best in town”
READ BY
Not a style-guide PDF. A living record.
The brand brain holds facts in plain sentences, grouped the way a brand actually works - identity, vocabulary, voice, visual, audio, format, compliance and process. Each one says where it came from.
Voice and vocabulary
How the brand talks, how its names are spelt, and the words it never uses.
Style, pacing and captions
Cut rhythm, hook length, caption look and music feel - per brand, not per agency.
Where every fact came from
Added by a person, from onboarding, learned from the brand's videos or from feedback - with the version it came from.
Feeds every AI step in the pipeline
Write it once and every AI step reads the same brain - so the script, the edit, the captions and the QC all agree on what this brand is.
Scripts and briefs
Drafted in the brand's voice, in its formats and lengths.
AI editing
Pacing, grade, music and caption style taken from the brand, not from a template.
Captions and QC rules
Official spellings, the website and banned words become the checks every version is held to.
EDIT PLAN · V3 → V4
0/63 client notes applied
0:04 · 0:11 · 0:18
B-roll matched to the script
“freshly roasted” → bean pour
Grade · skin tones protected
Brand look: warm, natural
Licensed music + SFX
Ducked under the voice
AI QC · no issues found
16 checks against client rules
Uploaded as v4
Same review thread as v3
What got results feeds step 01
Approved versions, client notes and post analytics flow back into the brain. The next brief starts from what worked last month, not from a blank prompt.
Learns from approved work
What a client signed off on becomes the pattern for the next cut.
Learns from analytics
Hooks, lengths and formats that performed on Instagram, TikTok or YouTube shape the next script.
Learns from feedback
Notes that keep coming back - and checks marked not relevant - adjust the rules.
Your team edits what the AI knows
Every fact is readable and editable. Nothing about a brand is hidden inside a model you can't inspect.
Edit in plain language
One sentence per fact - the AI reads it exactly as you write it.
Inherited by sub-brands
A parent brand's facts apply to its sub-brands, with an override wherever one differs.
Role-gated
Only supervisors and admins can change a brand's brain; editors see it read-only.
Also included
Per-brand memory
One brain for every client.
Eight fact groups
From identity to process.
Scripts in the brand's voice
Briefs and drafts on brand.
Feeds AI editing
The brand's style, not a template.
Becomes QC rules
Spellings, links and banned words.
Learns from results
Analytics feed the next brief.
Frequently asked questions
A per-brand memory inside Timeliner. It keeps the brand's voice, vocabulary, visual and audio style, formats, compliance rules and process as plain-sentence facts, plus what the client approved and what performed - and every AI step reads it.
A PDF waits to be read. The brand brain is read by the AI on every script, edit, caption and QC run, records where each fact came from, and updates as clients approve work and posts perform.
Four places: your team writing them, your onboarding answers, patterns learned from the brand's own videos, and feedback on AI findings. Each fact shows its origin and the version it came from.
Yes. Supervisors and admins can edit or delete any fact, in plain language. Editors see the brain read-only.
No. Each brand has its own brain. Sub-brands inherit from their parent brand unless you override a fact there, and nothing crosses between separate clients.
A chat starts blank every time and only knows what you pasted into it. The brand brain is permanent, shared by the whole team, tied to the brand's approved versions and analytics, and enforced by AI QC on every version.
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Some reviewers received a free seat or storage for reviewing, whatever their rating.